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TARINA TARANTINO'S PROCESS OF DESIGNING HER MOST RECENT COLLABORATION

What is most important to Tarina when she begins work on a new collaboration is to create pieces that capture the imagination of those who love her designs and have come to expect the unexpected. For the I’m Sorry by Petra Collins x Tarina Tarantino collection Tarina teamed up with the visionary artist and fashion muse Petra Collins, and the eclectic British-American designer Mimi Wade. This collection brings to life a whimsical narrative offering jewelry pieces that are as much about storytelling as they are about style. The collection was inspired by conversations with Collins and Wade and the enchanting mood boards they created for the latest I’m Sorry collection drop.

The Inspiration: A Dreamy Escape

The "I'm Sorry by Petra Collins x Tarina Tarantino" collection is more than just a collaboration; it’s an invitation to a surreal, candy-colored world. Imagine an impromptu beach vacation, where the sun dips low, painting the sky in hues of pink and orange, setting the perfect scene for a sunset shoreline wedding. The bride, radiant and irreverent, wears the Miss I’m Sorry Crown, American Dream Necklace and Sorry Sunset Wedding Ring as she playfully dances on the shoreline. The reception is held in a nearby an arcade, where the sounds of laughter, video games, and clinking glasses and tokens fill the air. The bride has changed and enters the colorful reception to the song Lazy Lover by the Brazilian Girls wearing the Candy Charm Necklace and Paradise Orchid Earrings. Later the bridal party, wearing Butterfly Brit Necklaces and Hibiscus Flower Clips carry out the cake on a pastel pink surfboard.

Statement Pieces With A Touch Of Rebellion

This vivid, imaginative scenario is meant to transport you to a dream, which is a hallmark design detail of all TARINA TARANTINO collections. The campaign features pop starlet Addison Rae along with Collins and was shot by photographer Richard Kern. The pieces are designed to feel like luxurious yet irreverent souvenirs from this fantastical journey. Each piece is adorned with custom and vintage charms from our archives like Surfboard Hearts, Starfish, Resin Flowers, Neon Beads, Butterflys, Miss I’m Sorry Cameos and more. Like magical keepsakes from a dream holiday they tell the story and blend nostalgia with a touch of rebellion. Each piece is a collectable and timeless statement. A collection meant for those who are unafraid to stand out, and who see fashion as a way to tell their own stories.