In the mid-90s, Tarina started making little jeweled barrettes to tame her short haircut. While shopping at Fred Segal in L.A., the buyer inquired about stocking them. Immediately, all the it-girl starlets from Claire Danes and Winona Ryder to Gwyneth Paltrow and more were snatching up Tarina's Hair Jewelry creations to complete their red carpet looks.